Poster thoroughbred sought for ad campaign

ReRun Inc. has announced a contest to help kick off its new advertising campaign promoting the versatility of the thoroughbred.

The tag line for the ad campaign is "Your next (fill in the blank) horse is just a furlong away." The motto will appear in trade publications, on posters, and at the group's booth at horse shows and events, according to a ReRun press release.

Owners of off-track thoroughbreds are asked to submit good quality photos of their horses in their "new" careers, including pleasure, trail, dressage, combined training, driving, equitation, barrel racing or speed events, and hunter/jumper. The photos that best showcase the many talents of former racehorses will be used in the campaign, according to the press release.

"We are sure that the many proud owners of retired racehorses will be thrilled to help in this exciting promotion," Barbara Luna, executive director of ReRun, said in the release. "Wherever we go, we teach everyone that thoroughbreds are athletes, and although they may be finished racing, they have so much heart, and seem to want to please. They excel at many disciplines - even driving and Western activities - and there are many that need good adoptive homes that are going to prove that."

With foster farms in Kentucky, New Jersey and New York, ReRun is caring for or rehabilitating 40 horses that are in need of adoption, and is responsible for 200 others that are already placed in safe, loving homes. Through twice-a-year veterinary checks, the organization maintains contact with every adopter to ensure that the horses are maintained in good condition.

While the photo contest will run through the month of June, the first series of ads will make its debut at the Kentucky Horse Park for the Rolex Three-Day Event April 27-29.

Photos should be submitted via e-mail as good quality color JPEGs or TIFFs as attachments to bleahyluna@aol.com, or sent on disk to ReRun, P.O. Box 113, Helmetta 08828. Permission must be given for copyright photos to be used; please send photo credit information. For more information, call (215) 272-6716.